Press Office Functions
- We write/translate press releases and adopt them to meet Russian market needs.
- We distribute press releases to online and offline media by email and we follow up their publications.
- We prepare press clippings to provide the feedback to our clients from local press on products and events. Press clippings are available for our clients either upon their request on regular basis or at any time at www.it-labs.ru/login.php with our online database/press archive for registered customers.
The database contains the list of publications (date, title, editor, rank of the
article, important quotes, links, page scans, etc).
Product sample placement for reviews and follow up
- We distribute products samples to editors and provide them the best technical support to ensure only correct info and the best possible results appear in the articles/reviews. All product sample placement could be tracked with our on-line database as well.
Editors data base management
- We continuously update and maintain our editors' database (respectively to each customer needs) to ensure proper people get press releases, all necessary information and products samples at proper time. The same databases are used to invite press to events.
Interviews/one-on-one media briefings set up
- We set up and coordinate interviews and briefings with press and taking care of the proper info to appear in articles. Interviews can be organized either during the meetings or by email as Q&A.
Activities reports on regular basis up on customer requirements
Regular press relations
- We believe the key to success is relations with people. We organize different parties/entertainment for press sponsored by our clients to keep these relations at the best level and to be 'inside' the press community
Various consultations on PR issues